Yuri Jones is a New Orleans born musician and poet, 7th Ward to be exact, who was relocated to Houston post Katrina. Times got tougher for Jones as he was diagnosed with cancer and defeated it not once but twice. Those hardships can derail some people, but not Jones, he turned it into motivation. Instead of seeing despair and heartache he saw hope. In an interview with InvadeNola he is quoted as saying “I’m inspired by waking up in a world of joys and sorrows, successes and failures, victories and defeats. There’s always a story to be told, whether it be my own or the story of someone I’ve never met. Everyday deserves a different page in my notebook.”
“Running” was produced by Los Angeles based Blair Taylor. The video is directed by Jacob Turrentine. The video has the feel of a short film as Yuri is shown looking for a female in a hotel, but remains a step behind her the entire way.